๐ด ๐ง๐ต๐ฒ ๐๐ฒ๐ฎ๐ฑ ๐๐ผ๐ฟ๐๐ฒ ๐ง๐ต๐ฒ๐ผ๐ฟ๐
๐๐ณ ๐๐ผ๐๐ฟ ๐ถ๐ป๐๐ฒ๐๐๐บ๐ฒ๐ป๐ ๐ถ๐๐ป'๐ ๐ฏ๐ฟ๐ฒ๐ฎ๐๐ต๐ถ๐ป๐ด, ๐ด๐ฒ๐ ๐ผ๐ณ๐ณ! ๐ฉ
Thereโs a Dakota Indian proverb thatโs pure gold for those of us navigating the markets: "When you discover that you are riding a dead horse, the best strategy is to dismount." ๐๐
Seems obvious, right? Well, in the investing world, many people seem to have a thing for financial necrophilia. Instead of selling a position that no longer makes sense, investors (and companies) get "creative" just to avoid admitting the horse has kicked the bucket.
Iโm sure these "strategies" for trying to make the beast walk sound familiar:
- Buying a stronger whip: Also known as DCA (dollar-cost averaging) into a company with a broken business model. "If I throw more money at it, surely itโll revive." ๐ธ
- Changing the rider: Hoping a new CEO will work miracles while the entire industry is sinking. ๐ฉ
- Appointing a committee to study the horse: Re-reading the quarterly balance sheet for the tenth time, looking for some irrelevant data point to justify why you haven't sold. ๐
- Comparing the horse to others: "Well, my neighbor's horse is even deader than mine, so Iโm not doing that bad." ๐
- Claiming the horse has always been this way: The famous "itโs a long-term investment" excuse, used right when your initial thesis went up in flames months ago. ๐คก
๐ง ๐ข๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ ๐ฐ๐ผ๐๐ ๐ถ๐ ๐๐ต๐ฒ ๐ฟ๐ฒ๐ฎ๐น ๐ธ๐ถ๐น๐น๐ฒ๐ฟ
The problem with staying on a dead horse isn't just that it won't take you anywhereโitโs that it prevents you from climbing onto one thatโs actually alive. While you wait for a miracle that isnโt coming, the market keeps moving, and you keep losing time and capital.
If your investment thesis no longer holds up, if the fundamentals have changed, or if you simply made a mistake (which happens, a lot), don't try to resuscitate the corpse.
Accept the loss, get off the beast, and find something with a pulse.
The stock market doesn't hand out trophies for being loyal to your mistakes.